One of the great successes was the collaboration with @mike_milfort, who stood out for his creativity and ability to go viral.

His content surpassed one million views on TikTok and Instagram, boosting engagement and brand recall. In addition, the strategy of giving creative freedom to influencers once again proved to be a key factor in generating quality content, improving results and increasing viralization.

With this campaign, Copec Pay consolidated its position as the best option to pay safely and without worries in one of the most intense seasons of the year.